Monday, November 17, 2008

Writing content, is not that difficult itself, it's the SEO techniques and how to adapt them to your content that is the hard part. It can be very tricky to write good SEO content that is both understood by the search engines and humans at the same time. However, the ground role for creating good SEO content is to write your content for human eyes first and then do your SEO. If you try to write good content, you will soon see that both the search engines and your visitors appreciate it.

Before you start writing your killer SEO content, you must have a subject to write about. Maybe, you already know much of something that interests you a lot, then write about that. If you are uncertain of what, in particular, you should write about, you can start by doing a search on the net. Then you will find out what your competitors write about, and how they present their content. This should give you many ideas on how to proceed with your own content. The point here is not to copy your competitors content or ideas! Instead, you should use it for inspiration and try to make a unique approach to the subject.

The best SEO technique, is to be unique. No search engine or human would be interested in content that they have already seen. Would you?! No, didn't think so. Look at SEO like a game of poker, the difference is, in SEO you have the chance of seeing your opponents cards and act on that. So use your competitors sites and content to your own advantage. Do and write something that they haven't. Be creative and dare to try new approaches, be as different and unique as you can. That is the key to successful SEO in the long run and do not copy others works!

One tip is to look into the future, what will people search for, the next year? Will there be some major breakthroughs, within your subject? If there is, try to plan and create content around that.

When you start writing your content, you must do some basic research on the subject you have chosen. Analyze your subject, find relevant keywords that you think are closely associated with it. Also, what keywords or phrase would your target visitors most likely use in a search, to find your subject? When you have analyzed your subject, you would have come up with a list of relevant keywords, that you can use to build your content around.

One way to use your keywords, is to write your text in blocks, where each block represent a set of keywords. In the beginning of your text, you use the main keywords for your subject, in next block of text you use the secondary set of keywords, and so on. However, don't overuse the use of your keywords, try to found a natural balance. If you overuse them, you can get penalized for keyword stuffing.

For every block of text in your article, you should have a title, with a keyword inside it. For you first paragraph, you can use the tag, for your sub blocks, use the tags. However, be sure to include your keywords in a natural way. Today's search engines are very good in spotting text that it's not written for humans. So avoid text like this, 'This KEYWORD boat on KEYWORD was closely to KEYWORD would be KEYWORD' etc. By doing that you will just get penalized or even worse, banned, from many search engines. If you use images on your page, take advantage of the ALT tag, and try to sneak in a pair of keywords there. Plus, you could name the image file itself, to a keyword, like 'keyword.gif', also.

Again, don't overuse your main keywords, instead use the list of keywords, that we talked about in the beginning, and be sure to use them all. The idea is to help the search engines to understand what your content is all about, without crossing the border. It takes a lot of practice, and you will most likely do mistakes in the beginning. However, don't let the mistakes, bring you down. Instead, learn from them and think of them as something positive. Remember, if you don't do any mistakes, you will not learn or discover anything new either.

Don't mix too much different subjects in the same text. The rule is to use one page for each topic. That way, you will not risk to bore your visitors, with long chunks of text, also some search engines doesn't index the whole page if it's too big. However, if your subject is very large, then split your article into several pages. If you have many pages, the chances of getting hits from the search engines, will increase.

You should know that the subject of long versus many short pages, are subjected for debate by many webmasters. Nevertheless, for me, I get better results from many short pages, compared with one big page. The best way to find out what suits you, is by trial and error. Put up some big one pages and some short pages, and track their performance, and then stick to the one that gives you the best result.

At last, the best way to learn writing good SEO content is to practice, a lot. You will surely feel frustrated and some major mistakes, sometimes, but remember, though it can take sometime, the reward for those who stick to it, is huge. So, my best advice is, be patience, write unique and fresh content on a daily basis and soon enough you will see the results.

Arthor : by K A Bergman

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