Wednesday, December 10, 2008

Company to join a panel discussion on the use of Public Relations to increase the ranking of search engine optimization

Lanham, MD December 9, 2008 - Vocus, Inc., (NASDAQ: VOCS) a leading provider of software for on-demand public relations management, today announced that the company will speak at the Search Engine Strategies (SES) Chicago 2008. Events will be held at the Hilton Chicago from 8-11 December, 2008.
Jiyan Wei, PRWeb product manager, Vocus.

Vocus' PRWeb Product Manager Jiyan Wei will participate in the panel of industry experts to discuss "Turning PR efforts to SEO Results." The panel will be held on Tuesday, 9 December from 2:45 - 3:45 and will focus on how companies can use public relations in an effective and cheap to improve search engine rankings. Wei will offer tips to enter a search optimization, multimedia and social media tools press release to the media and strategies to drive traffic and increase the visibility of the organization online.

Now, in 10 years, SES Global Conference and Exposition Series educates tens of thousands of people each year, with the 98% level of satisfaction. SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with + 60 sessions, and some Keynotes Orion Strategies session, pempamer, networking activities and more.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based PR software suite to help organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Demand for our software in-address important functions of public relations including media relations, news distribution and news monitoring. We provide our solutions through the Internet using secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to spread quickly, and we adopted on-demand software. Vocus is used by more than 3,100 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit www.vocus.com or call 800.345.5572.

This release contains "" may, "" will, "" expects, "" project, "" anticipate, "" estimate, "" believe, "" intend, "" plan, "" should, "" seeks, "and similar expression. Forward-looking statements involve known and unknown risks and uncertainties that could cause actual results to the future really is different from that projected or contemplated in the statements to the future. Forward-looking for statements can be significantly impacted by certain activities and risk uncertainties described in Vocus' filings with the Securities and Exchange Commission

Tuesday, December 2, 2008

15 on-page optimization tips: The foreground of SEO optimization services.

by Joanna Gadel

Joanna Gadel is associated with an Australian SEO services named by SEO Sydney. She shares her enormous knowledge on SEO optimization thoughts with her readers that they can know simple SEO facts for their SEO awareness.
Joanna Gadel has written 19 articles for PromotionWorld.
View all articles by Joanna Gadel...

We all know that SEO optimization is not an easy task and we do not have any particular guideline for SEO optimization. But people like us who have been associated with this industry for many years know that SEO generates a cumulative effect to get ranked.

As we are associated with this field we maintain regular basis reports for our SEO optimization work and from this reports we can calculate that which types optimization policy give us our required juice and which don’t. We collect those fruitful policies and maintain them while searching for new policies.

“There are few people in this world who makes the simple work is very lengthy and complicated” - Albert Einstein

Yes, these golden words are very true for few SEO peoples who are applying same promotional strategies for different business themed websites. They do not have much time to understand the requirement of the business market and thus they don’t able to separate the SEO strategies to promote different kinds of website. Say for example, the work strategies to promote a real estate website should not be as the same strategy to promote a web design themed website.

Thus it is viewed that sometimes it is very cumbersome to get ranked for several sites. Although in case of on-page optimization the following SEO services are recommended because this will be the base for any SEO optimization and this will enable you to receive effortless ranking in the various search engines. Some of those elegant as well as valuable tips for on-page optimization are as follows:

1. SEO optimization starts from domain name suggestion (if possible). Go for a keyword research regarding the business market of that site and recommend the client to choose that targeted keyword at the domain name of that site.

2. As we all know maximum web servers are based in America thus it is viewed that dot com sites easily get ranked into search engines. Thus it is always advisable to register the domain name with dot com extension.

3. All types of promotional works are reflected from the title tag of your web page. Always be conscious about placing targeted keywords at your title tag wisely.

4. After title tag we all know descriptions are displayed into search engines thus your description should be smarter and there you should maintain keyword density too.

5. Do not forget to place search engine bots correctly with adaptation announcement within header part in all pages of your website for quality ranking.

6. A “robot dot txt” page is required into the server containing those links which you don’t want to get indexed at search engines (like: links of login page, admin panel etc).

7. If canonical issue exists at your website and if you do not wish to divide your work into two parts unnecessarily, then redirect you non www domain into www.

8. Always shun from image links, flash links or java script links while cross linking among important pages within your site. Always go for text links while inter linking all pages within your site and smartly shuffle your targeted keywords into those texts.

9. Maintain keyword density into the content part of your website in an ethical manner. But remember one thing; never ever try to cross the density limit.

10. It is better to link all important pages from your main body content of your web page. Here also find out keywords from content and then link them at you important pages.

11. Properly optimize all images of any page with meaningful description of that image within alt tag where you can rotate you key phrases smartly.

12. Broken links are very harmful for website thus it of great importance to remove them at once.

13. Do not plan for any black hat technique and if they exist then remove them instantly. Because ethical white hat SEO optimization always produce top rankings.

14. Always recheck all URLs; they should not be very long in length, because search engines do not like unnecessarily big URLs.

15. If you have good numbers of pages and you wish to index them then mention them in XML or ROR sitemap as a feed. Place that link of that feed into index page that search engine crawlers can easily index all of your pages.

Friday, November 28, 2008

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops.

It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.

Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually.

Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

Monday, November 17, 2008

Writing content, is not that difficult itself, it's the SEO techniques and how to adapt them to your content that is the hard part. It can be very tricky to write good SEO content that is both understood by the search engines and humans at the same time. However, the ground role for creating good SEO content is to write your content for human eyes first and then do your SEO. If you try to write good content, you will soon see that both the search engines and your visitors appreciate it.

Before you start writing your killer SEO content, you must have a subject to write about. Maybe, you already know much of something that interests you a lot, then write about that. If you are uncertain of what, in particular, you should write about, you can start by doing a search on the net. Then you will find out what your competitors write about, and how they present their content. This should give you many ideas on how to proceed with your own content. The point here is not to copy your competitors content or ideas! Instead, you should use it for inspiration and try to make a unique approach to the subject.

The best SEO technique, is to be unique. No search engine or human would be interested in content that they have already seen. Would you?! No, didn't think so. Look at SEO like a game of poker, the difference is, in SEO you have the chance of seeing your opponents cards and act on that. So use your competitors sites and content to your own advantage. Do and write something that they haven't. Be creative and dare to try new approaches, be as different and unique as you can. That is the key to successful SEO in the long run and do not copy others works!

One tip is to look into the future, what will people search for, the next year? Will there be some major breakthroughs, within your subject? If there is, try to plan and create content around that.

When you start writing your content, you must do some basic research on the subject you have chosen. Analyze your subject, find relevant keywords that you think are closely associated with it. Also, what keywords or phrase would your target visitors most likely use in a search, to find your subject? When you have analyzed your subject, you would have come up with a list of relevant keywords, that you can use to build your content around.

One way to use your keywords, is to write your text in blocks, where each block represent a set of keywords. In the beginning of your text, you use the main keywords for your subject, in next block of text you use the secondary set of keywords, and so on. However, don't overuse the use of your keywords, try to found a natural balance. If you overuse them, you can get penalized for keyword stuffing.

For every block of text in your article, you should have a title, with a keyword inside it. For you first paragraph, you can use the tag, for your sub blocks, use the tags. However, be sure to include your keywords in a natural way. Today's search engines are very good in spotting text that it's not written for humans. So avoid text like this, 'This KEYWORD boat on KEYWORD was closely to KEYWORD would be KEYWORD' etc. By doing that you will just get penalized or even worse, banned, from many search engines. If you use images on your page, take advantage of the ALT tag, and try to sneak in a pair of keywords there. Plus, you could name the image file itself, to a keyword, like 'keyword.gif', also.

Again, don't overuse your main keywords, instead use the list of keywords, that we talked about in the beginning, and be sure to use them all. The idea is to help the search engines to understand what your content is all about, without crossing the border. It takes a lot of practice, and you will most likely do mistakes in the beginning. However, don't let the mistakes, bring you down. Instead, learn from them and think of them as something positive. Remember, if you don't do any mistakes, you will not learn or discover anything new either.

Don't mix too much different subjects in the same text. The rule is to use one page for each topic. That way, you will not risk to bore your visitors, with long chunks of text, also some search engines doesn't index the whole page if it's too big. However, if your subject is very large, then split your article into several pages. If you have many pages, the chances of getting hits from the search engines, will increase.

You should know that the subject of long versus many short pages, are subjected for debate by many webmasters. Nevertheless, for me, I get better results from many short pages, compared with one big page. The best way to find out what suits you, is by trial and error. Put up some big one pages and some short pages, and track their performance, and then stick to the one that gives you the best result.

At last, the best way to learn writing good SEO content is to practice, a lot. You will surely feel frustrated and some major mistakes, sometimes, but remember, though it can take sometime, the reward for those who stick to it, is huge. So, my best advice is, be patience, write unique and fresh content on a daily basis and soon enough you will see the results.

Arthor : by K A Bergman

Sunday, November 16, 2008

Why You Need Search Engines

Typical search engines crawl and index the many, many pages of the Internet. If you search using one or two search terms like what most searchers do, you will get quite a number of page results. Most of these results are not the ones you are really looking for. It is not unusual that the search engine will treat your search terms differently than what you intend it to be.

For instance, a simple search for the word bow will give you results as shown below:

* bow - a weapon
* bow - a toolkit for statistical modeling
* bow - involves movement of the head

Searching this way can be time-consuming and a bit frustrating, especially if you don't know any sophisticated search techniques to get a more targeted result for your searches. This is where specialty search engines come in handy. Specialty search engines are more focused on a specific subject or topic thus they will give you more relevant results. In the above example, someone who wants to know more about it as it relates to sports can easily search for bow by using a sports search engine.

Specialty search engines are also known as topical search engines, vertical search engines or vortals. Specialty search engines focus on a specific topic like business or medical research, a geographic location, a target audience, or a specific file format like pdf files. Unlike general search engines, they search from only a few specific sites thus they often offer greater depth of coverage for a category that makes results narrower and more relevant.

Other specialty search engines also operate like directories where a human editor who is an expert in the subject reviews submitted sites before they got listed. This means that search results from specialty search engines are often of higher quality and more reliable than what you get from general search engines.

Specialty search engines can also help find the invisible web. Invisible web refers to the vast repository of information like databases that search engines and directories cannot retrieve. Not everything on the Web is visible because of technical barriers of search engine crawlers and the site owner's deliberate choice of excluding his web pages from the search engines. The invisible web offers a gold mine of information that every web searcher do not want to miss.

Author by : Arlene Cuares


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